mission / vision / values
brand strategy
market positioning

Lawyers' Mutual
liability insurance

logo / identity
marketing materials
proposals / presentations
web strategy / design

Lawyers’ Mutual Insurance Company is a 40-year old professional liability insurance company insuring California lawyers against malpractice. We were tasked to rebrand the company to resonate with existing and potential clients across all touch points, and to bring them current in their messaging to secure more effective and efficient engagement between the company and its clients.

lmic book cover
lmic book interior pages
lmic book interior pages
lmic business card example on purple background
lmic banner
lmic card
lmic book exteriors
lmic list of services
lmic website on iMac