mission / vision / values
brand strategy
market positioning
logo / identity
marketing materials
proposals / presentations
web strategy / design
Lawyers’ Mutual Insurance Company is a 40-year old professional liability insurance company insuring California lawyers against malpractice. We were tasked to rebrand the company to resonate with existing and potential clients across all touch points, and to bring them current in their messaging to secure more effective and efficient engagement between the company and its clients.