naming
logo / identity
positioning
brand standards

Diality
dialysis treatment

naming
logo / identity
positioning
brand standards

One of the challenges of a dialysis treatment is the travel and time and uncomfortable stays at treatment clinics. Our client had 2 key features that solved this problem. 1. Portability. 2. Ease-of-use. A duality of sorts. We presented names after 1 week, approved by legal in 4 days, logos, tagline, etc. presented the following week, all done in 3.5 weeks… and a very happy client.

a collage of the diality brand options
diality cards
diality logo on a wall